2.5 Case Studies on National Eco-Driving Programmes

Governments in various countries have launched and implemented nation-wide programs to mainstream ecodriving among private and professional drivers. Here we present results and lessons learnt from Netherlands, North America, Australia, Japan, Peru and Brazil.

Netherlands Case study “Het nieuwe rijden” (HNR)

The Dutch HNR programm is very comprehensive in scope as it includes the following main elements

• Awareness raising of existing drivers through different media (mass media / network approach);
• A supporting physical and fiscal programme;
• A broad ecodriving partnership within automotive and transport sector that gives credibility to the ecodriving message; some of these partners have a direct interest as they can make use of the subsidy programme;
• A lot of attention to monitoring and evaluation, with an attempt to attribute the impacts to the different HNR-programme components (communication, subsidy programme, in car devices);
• A mixture of education of novice drivers and (re)education and awareness raising of existing drivers: so a clear segmentation with targeted actions;
• A mixture of different educational tools: more intensive, more costly and more effective on the road-trainings and less costly simulators to reach large groups in a short time;
• An intensive campaigning-the-campaign among driving schools and driving instructors

Name of Document: Case study Het nieuwe rijden (Ecodriving) – NL
Project: Co-funded by the European Commission within the Sixth Framework Programme
30 pages | 2006

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Case studies on regional and national ecodriving schemes from Europe, North America, Australia, Japan and New Zealand

The “Eco-Driving Scoping Study” was done for the government of New Zealand to inform ist consideration of promoting ecodriving as a measure to improve energy effficiency. The main attraction of this document is its long list of case studies on regional and national ecodriving schemes from Europe, North America, Australia, Japan and New Zealand. Further highlights of the study include the report’s comprehensive account of the cost-effectiveness of training schemes around the world as well as the specific policy recommendations to the government of New Zealand.

Document name: Eco-Driving Scoping Study
Authors: Rebecca Luther (TERNZ), Peter Baas (TERNZ)
Organization: Energy Efficiency and Conservation Authority
79 pages | 2011

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Peru Case Study (in Spanish)

Name of Document: Programa Nacional de Capacitación en Conducción Eficiente
Organization: Ministerio de Transportes y Comunicaciones
25 pages | 2019

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Brazil Case Study (in Portugese)

Name of Document: Programa Nacional de Capacitación en Conducción Eficiente
Author: Vinícius Ladeira – Diretor Adjunto
20 pages

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